On November 3, 2020, while the rest of the country voted for president, California residents voted to adopt the most sweeping privacy law in the nation, the California Privacy Rights Act (“CPRA”). The new law is principally concerned with privacy rights and protections, expanding those created by the California Consumer Privacy Act (“CCPA”), the 2018 law that became effective this year. However, the CPRA also creates a new agency, the California Privacy Protection Agency (“CPPA”), and sometime in the middle of 2021, the California Attorney General’s office will assign its regulatory authority under the CCPA and CPRA to that agency. The CPRA instructs the CPPA to issue “regulations governing access and opt-out rights with respect to businesses’ use of automated decision-making technology, including profiling and requiring businesses’ response to access requests to include meaningful information about the logic involved in such decision-making processes, as well as a description of the likely outcome of the process with respect to the consumer” (emphasis added).